The Financial Conduct Authority warned about SURETRADEGROUP and suretradeworld.com on 9 March 2026. The notice gave a City of London address. Companies House lists 835 companies at that address, and none of them is SureTradeGroup.
What the FCA published
The notice is a plain unauthorised-firm warning, published 9 March 2026 and not updated since. The wording is the FCA’s standard formula: “This firm may be providing or promoting financial services or products without our permission. You should avoid dealing with this firm and beware of scams.”
Three details are recorded against it: the name SURETRADEGROUP / suretradeworld.com, the email support@suretradeworld.com, and an address at 69 Old Broad Street, London EC2M 1QS.
What is at 69 Old Broad Street
It is a real building — Dashwood House, a tower in the City of London a few minutes’ walk from the Bank of England. It is also one of the busiest registered-office addresses in the country.
We searched the Companies House register by that address on 11 September 2026. It returns 835 companies. Not 835 employees of one firm — 835 separate registered companies, dissolved and active, sharing one postcode and in many cases one floor.
That is what a serviced-office or registered-office service does, and using one is perfectly legal. Thousands of legitimate small businesses do it. The point is what it proves, which is nothing. An address like this can be bought online in minutes, for less than the price of a phone contract, without anyone ever setting foot in the building.
And SureTradeGroup did not even do that. There is no company called SURETRADEGROUP, Suretrade Group or anything close to it on the Companies House register — at that address or any other. The nearest matches are unrelated businesses in Alnwick, Glasgow and Ealing.
So the London address on the FCA notice is attached to no British company at all. It is a line of text chosen because EC2M reads like the City.
The check that would have caught it
An address is the one claim a firm makes that you can test for free, in under a minute, without knowing anything about finance. Search it on the Companies House register. If hundreds of companies come back, you are looking at a mailbox, not a head office — and you should then ask which of those hundreds is the firm emailing you. If the answer is none, you have finished your research.
This is the same test that exposed a platform whose only address was one the regulator had on file and the website never mentioned.
Six months from warning to nothing
We checked suretradeworld.com on 11 September 2026. It does not resolve. There is no DNS record of any kind — the browser returns DNS_PROBE_FINISHED_NXDOMAIN, the response given for a domain registered to nobody.
The FCA published on 9 March. Six months later the address the notice points at has ceased to exist. That is the whole lifecycle, and it is short by design: a domain is cheap, a warning takes months to arrive, and by the time it does the operators have usually moved to a name nobody has searched yet.
What it means in practice is that there is nothing left to write to. Emails to support@suretradeworld.com bounce. There is no company at Companies House to serve papers on, no regulator holding a file because the firm was never authorised, and no office at 69 Old Broad Street that has ever heard of them.
What it means if you deposited
Because SureTradeGroup was never authorised, nobody who dealt with it has recourse through the Financial Ombudsman Service, and nothing paid in is covered by the Financial Services Compensation Scheme. Those protections exist only for customers of authorised firms.
What remains is the payment route. Card payments may be reversible through chargeback; bank transfers depend on your bank’s fraud process and how quickly the transfer is reported; crypto sent to a wallet is effectively gone. All of them work on timescales measured in days and weeks, which is why the date you report matters more than the amount, as it did for everyone still waiting on a withdrawal that was never coming.
Verified evidence — checked 11 September 2026
- FCA warning SURETRADEGROUP / suretradeworld.com, published 9 March 2026, not updated since. Plain unauthorised-firm warning, not a clone.
- Details on the notice: 69 Old Broad Street, London EC2M 1QS · support@suretradeworld.com · https://suretradeworld.com/
- Companies House advanced search by that registered-office address returns 835 companies. The building is Dashwood House, City of London.
- No company named SURETRADEGROUP or Suretrade Group exists on the Companies House register — at that address or anywhere. Nearest name matches are unrelated firms in Alnwick, Glasgow and Ealing.
- suretradeworld.com returns no DNS record (DNS_PROBE_FINISHED_NXDOMAIN) on 11 September 2026 — six months after the warning.
- Not authorised: no Financial Ombudsman Service access, no FSCS protection.
Our verdict
A prestige postcode is the cheapest thing a fake broker buys, and the first thing a careful person mistakes for substance. Dashwood House is a real building full of real businesses; that is precisely why it works as cover.
Test the address, not the impression it gives. Search it on Companies House, count what comes back, and then look for the firm’s own name in the results. SureTradeGroup fails at the second step, and the failure was visible in March, six months before the website disappeared.
If you sent money to SureTradeWorld, tell your bank today and report it to Action Fraud. The domain being gone does not close the matter — payment routes stay traceable long after a website stops loading.
Sources: FCA warning notice for SURETRADEGROUP / suretradeworld.com, published 9 March 2026, read directly at fca.org.uk on 11 September 2026; Companies House advanced company search by registered office address 69 Old Broad Street EC2M 1QS, and company name search for “suretrade”, find-and-update.company-information.service.gov.uk, 11 September 2026; suretradeworld.com loaded and captured 11 September 2026; DNS lookup, 11 September 2026.
